Founded in 2020, Refy is a minimalist beauty brand focused on enhancing natural features through simple, multi-use products with a polished, “no-makeup” aesthetic. Best known for its brow sculpting formulas and cream-based face products, Refy emphasizes clean lines, soft definition and effortless application.
Designed to create a refined, natural look with maximum ease, the brand promotes streamlined beauty routines and skin-first textures, aligning with modern, understated glam. Its approach combines functional design, contemporary packaging and a strong social media presence, making it a favorite among those who seek elevated simplicity.