Founded in 2013, Huda Beauty quickly rose to global popularity by delivering high-impact, trend-driven makeup inspired by artistry and social media innovation. The brand is known for its full-glam aesthetic, bold pigments, and high-performance formulas — especially in lashes, complexion, and eyeshadow products.
Huda Beauty emphasizes self-expression and transformation, offering products designed to empower confidence and creativity. Widely recognized for its viral launches and strong influencer community, the brand has become synonymous with glamorous, statement-making beauty.