Founded in 2004, Hourglass is a luxury cosmetics brand renowned for its innovative formulas, weightless textures and signature “soft-focus” finish that enhances natural beauty. Initially known for its ambient lighting powders, the brand blends high-performance makeup with skincare benefits, delivering a flawless, light-diffusing complexion.
Hourglass is also celebrated for its vegan and cruelty-free philosophy, incorporating cutting-edge ingredients without compromising ethics or luxury aesthetics. The brand represents modern elegance, performance and conscious beauty, with a strong focus on innovation and refined, minimalist design.