Launched in 2017, Fenty Beauty revolutionized the beauty industry with its groundbreaking commitment to inclusivity, debuting with 40 foundation shades and setting a new standard worldwide.
The brand focuses on “beauty for all”, offering high-performance, universal formulas designed to suit a wide range of skin tones, undertones and styles. Known for its modern textures and effortless glam aesthetic, Fenty Beauty merges trend-driven innovation with Rihanna’s signature fearless attitude.